Although 27-year-old Sofia Melograno has always been in touch with her life purpose, which is to “work in a space that benefits the greater good in some way,” she is surprised at how she got there. Growing up, her family was dedicated to philanthropic giving.
Babiekins // Cane Creek School
Ecocult // Sustainable and Ethical Gift Guide: Babies & Kids
Babiekins // For The Boys
Hooligans’ Style // Beru Kids
Earnshaw's // Beru Kids
Stroller Traffic // Beru Kids
Now there's another new local label on the scene that's creating clothing which not only feels fun and free on your mini me's, but that you can also feel good about buying. The recently launched Beru Kids stays sustainable and socially responsible in several ways. First of all, the pieces are manufactured right here in LA, which not only cuts down on transportation, but also ensures ethical work environments.
Beru is in the business of letting children be children. As an ethical clothing brand for kids, they are invested in environmental sustainability to ensure that future generations have a beautiful home for their many adventures.
Sofia Melograno founded her fashion company, Beru Kids, with her family's heritage of social justice and a deep sense of ethics at the forefront of her mind. Melograno wanted her business to create sustainable products and help raise the standard in an industry historically marred by abusive labor practices and environmental waste.
These days, the fashion industry puts strong emphasis on being eco-friendly in an effort to save the planet for our next generation. Using ingenuity and plenty of creativity, Beru Kids designs and manufactures kids clothing that is soft, yet durable enough to let kids enjoy doing what they like to do best. Beru Kids is ethically made in Los Angeles, repurposing deadstock materials and turning it into wearable clothing.
Beru Kids might just be the fastest "slow fashion" brand on the market. Produced entirely in downtown Los Angeles, Beru repurposes deadstock, or surplus, materials from other brands (that would otherwise be thrown away) into original styles for kids that let them be little. With an acutely close connection to its sustainable supply chain, Beru's founder, Sofia Melograno...
We are so excited to share the new to us "Beru Kids" collection with our readers today. We love these unique, modern pieces, just perfect in their simplicity!
Sofia Melograno, founder of eco-friendly kids clothing brand Beru has seen a significant shift, telling us "Millennials, especially, are pushing back and starting to demand more transparency."
Move over green juice, a much larger entity is at the forefront of consumers' attention these days: preserving our planet. Reusing and recycling are trending, particularly with Millennial moms, meaning industry insiders are finding new ways to keep little ones in looks that are stylish and ethical. Sofia Melograno, Founder of Beru Kids...
It's 8am on a chilly Friday morning when Sofia arrives at Handlebar Cofee Her topknot bun, cozy black coat, and warm smile welcome me in line. Sofia's bubbly and witty personality instantly fills the room. She courageously dropped her...
Photography and Styling: Allie Cottrill
Like Naja and White Rabbit, Beru Kids partners with factories that employ women, all of which are located in downtown Los Angeles. The products aremade from organic or deadstock materials.
Have you ever wondered how stores like Forever 21 and H&M can sell trendy and fashionable t-shirts and dresses so cheaply—often for less than twenty dollars each?
Beru Kids is an American company that uses deadstock…
"Be wild. Be free. Beru." The motto of children's apparel company Beru Kids, goes beyond the adorable munchkins modeling peasant blouses and harem pants on its website. With all apparel made in Los Angeles, Beru Kids ethically sources every garment.